Some products are not born from the pursuit of fast innovation, but from a clear point of view. From the conviction that function, material, and design must form a coherent whole. It is precisely from this mindset that we will present something entirely new at Man’s World Zurich—an object that deliberately challenges conventions and redefines familiar boundaries.
For now, it remains concealed. But beneath the fabric is no conventional bike.
It is a wooden gym bike—designed as a functional training device and, at the same time, as a sculptural design object.
More Than Just Training
This gym bike does not follow existing product categories. It is not intended for anonymous fitness spaces, but for people who see training as a conscious practice—and design as an expression of personality. The wooden construction gives the object an exceptional presence: warm, calm, and powerful at once. Instead of technical coldness, it creates a direct connection between body, material, and movement.
Wood is not a decorative statement here; it is central to the concept. As a sustainable and durable material, it stands for precision, stability, and authenticity. Every line and every surface is reduced to what truly matters—without losing character or expression. Functionality and aesthetics are not competing forces, but equal partners.
An Object That Defines Space
This gym bike does not blend into its surroundings—it defines them. As a training device, it is uncompromisingly functional. As an object, it carries the presence of a sculpture. That is its true distinction: it is meant to be seen. In a loft, a studio, or a private training space. It is not something you put away after a workout. It becomes part of the room, part of a lifestyle.
The world premiere at Man’s World Zurich is a deliberate choice. It is a place where design, craftsmanship, innovation, and quality meet an audience that values exactly these attributes. On site, the gym bike will not only be shown—it will be experienced through its materiality, its function, and its impact.
Still Concealed. Soon Revealed.
Until its official unveiling, the gym bike remains hidden. But one thing is already clear: it represents the mindset behind ride beyond limits. Products that unite performance and individuality. Exclusivity without excess. Innovation that does not need to be loud to be convincing.
📍 Man’s World Zurich – Halle 550
📅 29 January – 1 February
We look forward to opening this new chapter together with you.
